Social Media & Community Manager

Social Media & Community Manager POLAR Specialist Coatings – Role Overview POLAR Specialist Coatings is looking for a hands-on Social Media & Community Manager to support the planning, coordination, execution, optimisation and performance of our organic social media presence across Instagram, TikTok, Facebook and other relevant platforms. Working closely with the Content Operations Manager and Founder, this person will ensure approved content is published consistently, adapted for each platform and continuously improved based on performance insights. This role will play an important part in helping POLAR build a more strategic, educational and commercially aligned social media presence. The ideal candidate should be comfortable working with product-led content, DIY/home improvement topics, short-form video, founder-led content, educational storytelling and performance insights. The role will work closely with the Content Operations Manager, the Founder and the wider POLAR team to ensure social content supports customer education, product understanding, brand trust and traffic to Amazon. Main Purpose of the Role The main purpose of this role is to manage POLAR's day-to-day social media activity while turning product priorities, customer questions, FAQs, seasonal opportunities and founder-led ideas into clear, useful and engaging content. Social media at POLAR should help customers understand: • what the product does; • when and where to use it; • how to apply it correctly; • what mistakes to avoid; • why POLAR is a trusted solution; and • where to buy the product. The successful candidate will ensure content is consistently published, tailored to each platform and continually optimised using audience insights and performance data. Key Responsibilities: Content Planning & Publishing • Support the creation of monthly and weekly social media content calendars. • Help POLAR maintain a consistent publishing rhythm of 3–4 posts per week. • Contribute to the development of POLAR's social media strategy alongside the Founder and Content Operations Manager. • Translate commercial priorities, product launches and seasonal opportunities into platform-specific publishing plans. • Maintain and manage the social media content calendar, ensuring approved content is scheduled consistently and deadlines are met. • Coordinate the publishing schedule across Instagram, TikTok, Facebook and other relevant platforms. • Optimise content for each platform by adapting captions, hooks, hashtags, posting times and formats to maximise engagement and reach. Content Creation • Repurpose approved founder-led videos, Amazon content, product demonstrations and existing creative assets into platform-appropriate social content. • Write clear, engaging and educational captions in English. • Create strong hooks and calls to action for reels, carousels and short-form videos. • Use FAQs, reviews, customer questions and common application mistakes as inspiration for new content. • Help simplify technical product information into engaging educational content suitable for social media. • Recommend new content ideas, recurring content series and platform-specific opportunities based on audience behaviour and trends. Community Management • Manage scheduling through Meta Business Suite and other relevant tools. • Monitor comments, direct messages and audience questions, responding where appropriate and escalating technical or customer service enquiries to the relevant team. • Help build an engaged online community through timely, helpful and brand-aligned communication. Performance & Optimisation • Track performance across reach, views, engagement, saves, shares, watch time, profile visits and link clicks. • Support monthly reporting and present key insights to the Content Operations Manager. • Identify high-performing content and recommend opportunities to repurpose, improve and scale successful formats. • Monitor competitor activity, platform trends and emerging content opportunities, sharing recommendations with the Content Operations Manager and Founder. • Support testing of new content formats, posting strategies and platform features to improve organic performance over time. Ideal Candidate Profile The ideal candidate is organised, proactive, creative and comfortable working within a product-focused brand. They do not need to be a paint expert, but they should be willing to learn how POLAR products work, why correct application matters and how to communicate technical information in a simple, engaging way. They should be comfortable taking ownership of POLAR's day-to-day social media channels, ensuring content is published consistently, optimised for each platform and continually improved through performance analysis. While content strategy, creative direction and production workflows are led by the Content Operations Manager, this role should proactively recommend ideas and improvements based on platform trends, customer behaviour and content performance. They should also enjoy working with founder-led content, helping transform the founder's expertise into educational, engaging and trustworthy social media content. Location This is a primarily office-based role working closely with the Founder and Content Operations Manager. Applicants must be based in, or within a reasonable commuting distance of, the Marbella area and be able to attend regular in-person meetings, content planning sessions and filming days. Required Skills • Experience managing Instagram, TikTok and Facebook for a brand. • Strong understanding of short-form video, Reels, TikTok formats and current social media trends. • Strong understanding of platform-specific content optimisation and best practices. • Experience managing or maintaining social media content calendars. • Excellent written English and the ability to write engaging captions and calls to action. • Ability to turn technical or product information into simple, engaging content. • Good eye for visual storytelling, hooks and content pacing. • Experience using Meta Business Suite or similar scheduling platforms. • Ability to interpret performance data and turn insights into practical recommendations. • Experience managing online communities and engaging with audiences in a professional and brand-appropriate tone. • Comfortable using Google Drive, Google Docs, Google Sheets, Asana or similar project management tools. Nice to Have • Experience working with DIY, home improvement, decorating, construction, tools, paint, e-commerce or Amazon brands. • Basic Canva or Adobe Creative Suite skills. • Understanding of Meta Ads or paid social campaigns. • Experience with Amazon Attribution or traffic-driving campaigns. • Experience turning customer reviews, FAQs or support enquiries into engaging content. • Experience supporting founder-led or expert-led brands. Working Style We're looking for someone who is: • proactive and hands-on; • organised and detail-oriented; • curious about products and customer behaviour; • comfortable asking questions; • able to simplify technical information; • commercially aware; • collaborative but able to work independently; • interested in performance, not just aesthetics; • proactive in identifying opportunities to improve content through testing and optimisation; • reliable with deadlines and scheduling. This person should care about whether the content is useful, accurate and aligned with the customer journey—not just whether it looks good. Content Direction At POLAR, social media is more than brand awareness. Every piece of content should ideally achieve at least one of the following objectives: • educate customers; • explain product usage; • solve a common customer problem; • reduce incorrect application; • build trust in the brand; • demonstrate real product results; • showcase the founder's expertise and personality; • drive traffic to Amazon; and • support seasonal buying moments. Successful content should always provide value, answer customer questions and help people feel confident choosing and using POLAR products. Job Type: Full-time Pay: 1,600.00€ - 2,500.00€ per month Work Location: In person