Senior Data Strategist

Data Strategy Lifecycle Management Lead the definition and execution of end-to-end data strategies covering the entire lifecycle from data collection and enrichment to activation and performance tracking. Ensure data ecosystems are scalable actionable and aligned with business and CRM goals while identifying gaps and driving continuous improvement in data capabilities. Strategic Guidance (B2C B2B) Develop data-driven recommendations tailored to both B2C and B2B environments ensuring alignment with business priorities customer experience strategies and market-specific needs. Simplify complex data concepts into clear practical guidance for non-technical stakeholders. Strategy Frameworks Assets Design and maintain key data strategy deliverables such as frameworks governance guidelines roadmaps and capability models providing clear direction on how data should be structured managed and leveraged across markets. Use Case Development Identify and lead high-impact data use cases guiding them from initial concept through validation and scalable rollout. Assess feasibility expected value and scalability before deployment and support the transition from pilots to operational solutions. Measurement Performance Define KPIs and measurement frameworks to evaluate the effectiveness of data initiatives ensuring consistency across markets and fostering a culture of continuous testing learning and optimization. Collaboration Enablement Work closely with Marketing CRM CX and Technology teams to embed data into business initiatives and customer experience strategies. Act as a key link between technical and business stakeholders while supporting markets in increasing their data maturity and strategic capabilities over time. International end client company Global projects Extensive background in data strategy analytics or consulting roles within large-scale multi-country environments. Strong track record in designing and executing comprehensive data strategies across the entire data lifecycle including collection governance activation and performance evaluation. Proven expertise in delivering data-driven strategic insights across both B2C and B2B landscapes. Ability to simplify and communicate complex data concepts into clear practical recommendations for non-technical audiences. Experience in shaping and delivering impactful data use cases from initial concept through validation and scalable implementation. Solid knowledge of how data supports CRM customer experience personalization and informed business decisions. Hands-on experience defining performance frameworks KPIs and measurement models across different markets. Strong stakeholder engagement and collaboration skills acting as a connector between business marketing CRM CX and technology teams. Professional fluency in English is required additional languages are considered an advantage. End client FMCG company based in Barcelona. Flexible Benefits Make the most of a flexible compensation package that goes beyond salary including meal vouchers private health insurance transport support and additional perks. Career Development Unlimited Learning Access Industry Certifications Flexible working from home policty Generous Time Off Well-being Focus