Head of Business Unit - Hyfire IB, Wireless Fire Safety Technology, Madrid, Spain

Berwick Partners is delighted to be partnering with Hyfire, part of the wider Orama Group, in the appointment of a Head of Business Unit for its Iberian operation. Hyfire is a specialist provider of wireless fire detection technology and forms part of a group of market-leading wireless businesses operating internationally, committed to shaping a safer world through innovation. The Orama Group is part of Halma plc - a market leading FTSE 100 organisation. Hyfire IB was acquired in 2024 and has established strong foundations for growth. Operating within a market where wireless fire detection remains significantly underpenetrated, the business is well positioned to capitalise on increasing customer demand for connected, flexible and digitally enabled fire safety solutions. We are seeking to appoint a commercial business leader to accelerate growth, strengthen organisational capability and establish Hyfire as the leading wireless fire detection specialist across Iberia. The Role Reporting to the International Business Unit Director, the Head of Business Unit will have full responsibility for the performance of the Iberian operation, combining strategic leadership with hands-on execution. The role carries full P&L accountability and responsibility for driving sustainable growth across the business. Key responsibilities include: -Leading the Iberian business with full P&L responsibility -Developing and executing the growth strategy for the region -Accelerating adoption of wireless fire detection technology across key markets -Building and developing a high performing sales, operational and technical organisation -Introducing greater structure, process and scalability to support future growth -Strengthening relationships with customers, installers, system integrators and key stakeholders -Establishing Hyfire as the market leader for wireless fire detection systems across Iberia The role requires close engagement with customers, commercial teams, technical specialists and senior stakeholders across the wider Orama group.