Director of GTM Systems & Revenue Technology — Salesforce, HubSpot & AI (100% Remote)

Docplanner is a healthtech company on a mission to help people live longer, healthier lives. We build technology that improves how patients access care and how healthcare professionals deliver it. Operating in 13 countries, with more than 100 million patient visits to our websites and around 25 million appointments booked each month, Docplanner is scaling both its product and its internal foundations. As a growing tech business, we rely on strong internal systems, trusted data, and scalable operations to support our commercial teams and keep delivering impact across our markets. Job Description Mission Make Marketing, Sales, and CS meaningfully more productive through trusted tooling and data. Own Docplanner’s GTM tech blueprint and turn it into shipped value fast with a small, high-leverage team, AI-powered automation, product mindset, tight user loops, and predictable delivery. Why now? We are mid-migration to Salesforce for Sales, CS and Care while Marketing remains on HubSpot. Our GTM teams need higher throughput and fewer manual steps; fragmented ownership across internal systems slows them down and hurts data quality. We need a single accountable leader who can design, build and ship like a founder, while running a disciplined SDLC and vendor model at scale. What you will do Own - End-to-end GTM technology strategy and blueprint (CRM, Marketing, CPQ, integrations, AI, identity), with clear accountability, cost awareness and governance - Platform reliability, data quality and service standards across all GTM systems Deliver - Complete and stabilize the Salesforce migration with strong adoption and measurable SLAs - Predictable execution through quarterly commitments, short delivery cycles and visible productivity gains - Seamless Salesforce ↔ HubSpot integration and trusted GTM data flowing to the DWH - AI-powered automation that removes manual work and improves speed and insight Build - A high-performing GTM systems team and Center of Excellence - Modern delivery and operating model (CI/CD, release discipline, service catalog, SLOs) - Strong vendor partnerships with clear ROI, SLAs and accountability *This role reports to the COO, with a dotted line to the CPTO. What success looks like (12+ months) Platform & Ownership - Salesforce migration complete, stable and widely adopted with clear SLAs - End-to-end ownership of all GTM tools with a published service catalog, RACI and intake SLAs - Reliable Salesforce ↔ HubSpot ↔ DWH integrations and trusted GTM reporting Reliability & Productivity - Operational excellence: incident rate ↓50%, MTTR < 4h, change failure rate <10% - At least 3 AI automations live, delivering meaningful frontline time savings - Data quality improving quarter over quarter through automated controls People & Impact - Stakeholder NPS up across Sales, CS, Care and Finance - Small, senior, high-output team in place; vendors performing against SLAs Measured By - Time-to-production and release predictability - Service SLOs (availability, data freshness, sync success) - GTM productivity gains and tool adoption - Data quality and reconciliation accuracy - Cost vs plan and vendor SLA attainment Qualifications Experience - 5+ years building and leading GTM / business systems in scaled SaaS or marketplace environments - Delivered a large, multi-country CRM or Service transformation - Hands-on ownership of Salesforce Sales & Service and a GTM Systems CoE - Shipped AI-powered automations in real GTM workflows - Led senior program and vendor management, including RFPs, SLAs, and TCO / ROI evaluation Skills - Salesforce delivery excellence: CI/CD, environments, releases, SLAs, incidents, and enablement - HubSpot expertise and proven Salesforce ↔ HubSpot integrations - Strong integration and data foundations (APIs, iPaaS, data quality, observability) - Clear executive communication; turns ambiguity into pilots, roadmaps, and results - Builder with a product mindset - High ownership; reliable partner to executives and teams Additional information Benefits and Long-term incentive - ESOP package - Flexible remuneration and benefits system via Flexoh https://flexoh.com/, which includes: restaurant card, transportation card, kindergarten, and training tax savings; Flexibility and work-life balance - Remote or hybrid work model with our hub in Barcelona; - Summer intensive schedule during July and August - 23 paid holidays, with exchangeable local bank holidays; - Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate). Health comes first - Private healthcare plan with Adeslas https://www.segurcaixaadeslas.es/en/particulares for you and subsidized for your family (medical and dental); - Access to hundreds of gyms for a symbolic fee in partnership for you and your family with Wellhub; - Access to iFeel https://ifeelonline.com/, a technological platform for mental wellness offering online psychological support and counseling.