Iberia Campaign Marketing Manager

Iberia Campaign Marketing Manager Description - HP Additive Manufacturing (AM) Solutions is leading the transformation of how industries approach production and design. Leveraging our cutting-edge 3D printing technologies, we empower businesses to produce high-quality, cost-effective parts with unmatched speed and precision. From rapid prototyping to full-scale production, our solutions enable innovation and help companies stay competitive in a fast-evolving market. We are looking for an Iberia Regional Campaign Manager to accelerate HP’s Additive Manufacturing Solutions team toward its ambitious goals. This is an opportunity to join a fast-growing, agile business within HP Inc. We seek candidates who thrive in dynamic settings and are passionate about creating impactful marketing strategies that empower our channel partners Job Summary The Iberia Campaign Manager will be responsible for planning, executing, and optimizing marketing campaigns to drive brand awareness, engagement, and conversions. This role requires a strategic thinker with strong project management skills and the ability to collaborate with cross-functional teams. Responsibilities • Lead localized marketing plans and programs based on the global strategy to achieve regional 3D Solutions revenue, operating profit, market share, marketing-qualified leads, and ROI. • Translate global marketing strategies into actionable regional plans , including developing and managing marketing budgets. • Conduct market research to understand local customer behavior, preferences, and trends, ensuring campaigns resonate with target audiences. • Develop and maintain a three-month rolling country-level marketing plan and campaign budget , ensuring efficient resource allocation. • Collaborate with sales and cross-functional teams to align campaign strategies with business objectives and ensure seamless execution. • Design and implement integrated marketing campaigns across multiple channels, including digital, social media, email, ABM, and events. • Define goals and KPIs to measure the success and business impact of marketing plans; monitor, analyze, and report campaign performance, providing data-driven insights and optimization recommendations. • Lead the design of customer buying journeys and touchpoint plans , leveraging paid and owned media channels to maximize awareness and achieve marketing goals. • Drive digital marketing transformation , applying advanced knowledge of new digital capabilities and touchpoints to strengthen market position. • Ensure compliance with local laws and regulations, including data protection and advertising standards, across all marketing activities. Education: • Bachelor’s or Master’s degree in Marketing, Business Administration, or a related discipline. • Equivalent work experience or demonstrated competence may be considered in lieu of formal education. Experience: • Minimum 3-5 years of professional experience , preferably in segment marketing, channel marketing, partner marketing, or a related field. • Proven expertise in lead and demand generation , including planning, ABM, CRM, nurturing, ROI analysis, marketing effectiveness, and event management. Skills: • Content creation proficiency : Ability to craft compelling email copy, event blurbs, social media posts, landing page content, and promotional assets. • Strong interpersonal and negotiation skills : Comfortable interfacing with all levels of management, cross-functional teams, external customers, channel partners, and vendors. • Analytical mindset : Skilled in interpreting data to drive informed decision-making and optimize marketing performance. • Excellent written and verbal communication skills in English and Spanish Knowledge Marketing Marketing Communications Marketing Management Marketing Strategies Business Marketing Business To Business Analytics ABM Product Marketing Project Management Salesforce Social Media Customer Relationship Management Demand Generation Digital Marketing Go-to-Market Strategy Key Performance Indicators (KPIs) Market Research Thought Leadership Cross-Org Skills • Effective Communication • Results Orientation • Learning Agility • Digital Fluency • Customer Centricity Disclaimer • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. What we offer • A truly international experience: Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies. • Continuous growth & career development: Multiple internal mobility and career opportunities, supported by HP’s learning platform to keep growing your skills. • Competitive benefits package , including: • Hybrid work model (home office / office), depending on the role/functions • Health & Life insurance • Ticket Restaurant Vouchers or lunch at reduced prices at our canteen • Flexible working hours to support work–life balance • HP Flex Program: Kindergarten vouchers & Transport Card • Exclusive HP products offers and discounts for employees, friends and family • Inclusion & belonging at the core: Join our global employee networks such as Women, Pride, Inclusion, NextGen, Sustainability & DisAbility, with opportunities to get involved locally. • Give back to the community: Participate in volunteering initiatives or join our annual HP Charity Day held onsite. • Stay active & energized: Access our sports center (indoor & outdoor) with 25+ coordinated activities. • Onsite medical services: Doctor and medical team available for annual checkups, nutrition, oral hygiene, physiotherapy, and general health. • Creativity & innovation: Enjoy our Printing Happy Hour—from photos to large posters—and hands ‑ on workshops using the latest printing technologies, from wall covers to 3D printing. • Easy commuting: Free parking available or excellent access via nearby train services. • Women Network initiatives: Networking events, STEM promotion, business acumen talks, work–life balance sessions, and future ‑ skills development. Sales & Services Entity Job - Marketing Schedule - Full time Shift - No shift premium (Spain) Travel - 50% Relocation - No Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "